Brent Kearney

Posted on: August 20th, 2006 @ 06:51

Steorn's perpetual motion machine This article in Gizmag claims that an Irish company named Steorn has invented a device which apparently breaks the law of conservation of energy, something considered impossible by pretty much everyone in science. They are publicly issuing a challenge, calling for a dozen scientists to verify that their perpetual energy machine does three things:

1. The technology has a coefficient of performance greater than 100%. 2. The operation of the technology (i.e. the creation of energy) is not derived from the degradation of its component parts. 3. There is no identifiable environmental source of the energy (as might be witnessed by a cooling of ambient air temperature).

It sounds like something that David Copperfield might do. It will surely revolutionize the world as we know it, if it turns out to be fact instead of fiction though! You can see what their CEO and marketing manager have to say in this interview.

As of 09:08 this morning, over 1000 scientists have signed up on Steorn’s website to participate in the debunking or confirmation of their technology. Steorn says that they will choose the twelve most qualified and most skeptical scientists to participate.

Some bloggers are speculating that it is an over-the-top marketing campaign of some sort. Thats an interesting idea. It reminds me of the ingenious campaign for the iRobot movie with Will Smith. The ads mentioned nothing of a movie, and indeed appeared to be a product launch for futuristic robots. It may have been the biggest viral marketing campaign to date, at the time. The only problem with the Hollywood theory is that Steorn has a history in the technology sector… or do they?

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  • http://omegamom.blogspot.com OmegaMom

    I don’t claim origination for the “perpetual motion as marketing ploy” idea–it came from The plot thickens, which I notice you have linked above as well.

    Of course, if it’s real, then having the jury-by-scientists is a great idea.

  • http://brent.kearneys.ca Brent Kearney

    A good question for the blogosphere is: who knows these guys at Steorn, personally? Are they real, or are they actors in part of an elaborate hoax? If they are, it is indeed the most elaborate hoax I’ve ever seen, and I’d be surprised.

  • http://brent.kearneys.ca Brent Kearney

    ZDnet has a good article on the Steorn story.