As the owner of the Heart Attack Grill explains the merits of lard-soaked buns and 4 ½-pound meat patties smothered in cheese and mayo in this interview, he remarks, “This is bad for you, and it’s going to kill you”. The dessert menu is composed of unfiltered cigarettes, and scantily clad girls in fantasy nurse costumes will push you to your car in a wheelchair.
I wonder if anyone has actually had a heart attack in the restaurant, half-way through a “triple bypass burger”…
The marketing angle here, and the fact that it is successful, is quite interesting. The tobacco industry could probably learn a thing or two from it. Let’s hope they don’t!




