Archive for August, 2010
Sharing Audible Audiobooks & Other Ebooks
Audible and other eBook companies are presently missing a golden opportunity to substantially increase their subscriptions, and therefore sales, and to dramatically reduce piracy. By far, the best marketing any business can get is by word of mouth. Why not make it easy for customers to recruit their friends?
The best way to do that is to allow what every book buyer has been doing since the printing press was invented: after they read a book, they lend it, or give it, to a friend. With a small investment, Audible & friends could add some functionality to their infrastructure which would turn their current customers into a marketing gold mine. The new features would be similar to how the big newspapers currently enable sharing of their content.
