Archive for the 'Business' Category
Sharing Audible Audiobooks & Other Ebooks
Audible and other eBook companies are presently missing a golden opportunity to substantially increase their subscriptions, and therefore sales, and to dramatically reduce piracy. By far, the best marketing any business can get is by word of mouth. Why not make it easy for customers to recruit their friends?
The best way to do that is to allow what every book buyer has been doing since the printing press was invented: after they read a book, they lend it, or give it, to a friend. With a small investment, Audible & friends could add some functionality to their infrastructure which would turn their current customers into a marketing gold mine. The new features would be similar to how the big newspapers currently enable sharing of their content.
A Business Case for Google’s China Defiance
Technology news has been abuzz for the past couple of days, following Google’s dramatic announcement that it will no longer comply with the Chinese government’s demands to censor their citizen’s web searches, and if necessary, will leave China altogether. In other words, Google is leaving China. The decision follows the discovery that Google’s e-mail servers were subject to a sophisticated security break-in that appears to have been carried out by the Chinese government. The primary target of the attack was the e-mail accounts of Chinese human rights activists.
The confrontational announcement was posted on Google’s Blog at the end of the day, Jan 12th. By the morning, their stock had dipped 2%, but its already on the rebound.
